AGENCY / OMD Digital
CLIENT / McDonald's
CAMPAIGN / Quality Campaign
SEGMENT / Food
THE CAMPAIGN
The focus of the McDonald's, Quality Campaign, was to inform and explain to its consumers the work, time and dedication to maintain the high quality ingredients, from their meat, lettuce to their potatoes.
THE PERFORMANCE IN-TEXT
The campaign was delivered in the US Hispanics HOTWords network garnering 3,006,852 impressions and 216,276 clicks. The average CTR was 7.19%.