The launch of the Galaxy S III was at the core of this campaign, "designed for humans; inspired by nature" it also emphasized cell phone apps including Smart Stay, S Voice and Best Photo.
The HOTWords format used was Arroba Formato / Arroba Banners
THE PERFORMANCE IN-TEXT
The campaign was delivered in Guatemala, Honduras, Costa Rica, Panamá, El Salvador and Nicaragua with 1,010,573 impressions and 131,377 clicks. The CTR was 13%.