Executive Team

Non-executive Chairman

Serial Entrepreneur. Founding, building and managing his own companies from 1993 to date in the areas of marketing and online business.

Over 22 years of business experience managing from start-ups to consolidated corporations including buy-and-build stories, funding personally and through VCs and Private Equities, internationalization and divestments.

Group CEO

Eriko Bagatim holds a MBA Degree from INSEAD in France, and a B.S. degree in Mechatronics Engineering from Escola Politécnica – USP in Brazil. During almost 20 years in executive and consulting positions, for local and multinational companies, in many Latin American countries, Eriko successfully carried out assignments in P&L management, strategy development and implementation, operational improvement and M&A.

Prior to join Media Response, among other experiences, Eriko ran Tickets for Fun and Ticketek, the largest ticketing companies in South America, headed the M&A and Investor Relations department at Odebrecht Agribusiness, and led the strategic planning at Vivo, the largest mobile company in Brazil.

Group CFO

With a a Bachelor degree in Law and Economics he has served in different Service companies, before joining Mediaresponse. Member of the founding team of Canalmail (predecessor to Media Response Group), Joaquin has a robust experience in the commercial and financial operations including controlling and operations at Sodexho Spain (1998-2001).

Regional Director (Mexico and USA)

Graduate in Advertising with more than 27 years of experience in the marketing of media and business development, (11 years of Off LIine and 16 years on line).

He was in large firms in off-line World Editorial Executive Group, as Commercial Director, later he joined the digital world at Starmedia in 1999 for Launch of first Spanish-language portal in Latam, after his incorporation at Grupo Salinas to develop the digital part of TV Azteca, Elektra and todito.com consolidating the Internet division of Azteca.

Then in 2006 he was hired in Canalmail Group for the development of Mexican market, currently is responsible for management of 6 platforms and two markets MX and US.

In this year, the IAB recognized him as one of the 10 figures that have contributed to the development of Digital advertising and interactive marketing in Mexico and his great contribution to the Mexican industry.

Regional Director (Spain and Portugal)

Graduate in Spanish Language and Literature. 15 years working on the Marketing and Advertising Industry. Since 9 years ago, working on Digital marketing. Before, he was Sales Director in Addoor (spanish advertising Network). Currently, he is Country Manager for Spain and Portugal in Media Response.

Regional Director (Chile, Colombia, Peru and Argentina)

14 years experience in charge of marketing and communications. The last 8 years 100% focus on digital. Has a Masters degree in Communications from the Catholic University of Chile, and has a Bachelors degree in Business Administration from the National University of Colombia. Have work experience with El Tiempo de Colombia (The times of Colombia), El Mercurio de Chile (The Mercury of Chile), focus on media and digital agencies, Post Graduate Professor in Digital Communication.

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